top of page

Klook Illustration Styleguide

2021, Illustration

I spearheaded the creation of comprehensive illustration guidelines for Klook, developing a unique and cohesive illustration style that ensures consistency and efficiency in our creative work. This system enhances our connection with the audience through visually engaging illustrations. The guidelines include a structured hierarchy of four levels: iconography, spot illustrations, spot hero illustrations, and hero illustrations. Each level is meticulously designed to serve distinct purposes, from simple icons to detailed hero illustrations, providing clarity and visual appeal across all touchpoints. This structured approach guarantees that our illustrations not only captivate but also communicate effectively.

bottom of page